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In Debbie Weil’s blog from yesterday, Robert Scoble has an interesting comment about writing a book that caught my eye, namely “blog the book”. (Actually, Shel Israel was quoting Robert’s statement.)

Having reading James Suroweiki’s book, “The Wisdom of Crowds”, I think I can understand and agree with the sentiment. In this day and age, it is quite easy to say pretty much anything you want, and publish it as broadly as you like. However, with the blogosphere being what it is, and directly related to how public your statements are, there’s every likelihood that if you say something that is factually incorrect, you’ll probably be quickly corrected, and publicly! Just think back to the last presidential election and the truths, half-truths, and outright untruths flying around…

I can’t think of a more powerful, better technique to collect, test, and verify stories, facts, and other information prior to publishing. The fact is, given the right conditions (see James’ book), the blogosphere has at least the potential to be the smartest organism ever! (And yes, he does cover why this doesn’t always happen.)

Pretty powerful stuff! Now the question is, “How can I utilize that resource?”

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