Comments on: The Dark Side of Storytelling http://middlezonemusings.com/the-dark-side-of-storytelling/ It's about lessons learned... from life! Thu, 20 Nov 2008 08:04:49 +0000 http://wordpress.org/?v=2.6 By: John Koetsier http://middlezonemusings.com/the-dark-side-of-storytelling/#comment-17 John Koetsier Wed, 31 Dec 1969 23:59:59 +0000 http://middlezonemusings.com/?p=52#comment-17 What a cool company that Anecdote appears go be ... wow.<BR/><BR/>Stories are critical. <BR/><BR/>If markets are conversations, marketing is story-telling, as Guy Kawasaki and Seth Godin just said (interview on Guy's site).<BR/><BR/>Stories are what make facts matter. What a cool company that Anecdote appears go be … wow.

Stories are critical.

If markets are conversations, marketing is story-telling, as Guy Kawasaki and Seth Godin just said (interview on Guy’s site).

Stories are what make facts matter.

]]> By: Andrew Rixon http://middlezonemusings.com/the-dark-side-of-storytelling/#comment-18 Andrew Rixon Wed, 31 Dec 1969 23:59:59 +0000 http://middlezonemusings.com/?p=52#comment-18 Interesting post Bob.<BR/><BR/>Your question about reputation and "Why should I believe your stories" are covered off quite nicely in Annette Simmon's book "The story factor". <BR/><BR/>There Annette discusses, when it comes to influence and persuasion, the "who am I" story is one of the most important stories to share before embarking into a change program.<BR/><BR/>Like you said, if you don't have a good feel for the persons "who am I" story, then chances are, you're going to sit there and think exactly "Why should I believe your stories".<BR/><BR/>Warm regards,<BR/>Andrew Interesting post Bob.

Your question about reputation and “Why should I believe your stories” are covered off quite nicely in Annette Simmon’s book “The story factor”.

There Annette discusses, when it comes to influence and persuasion, the “who am I” story is one of the most important stories to share before embarking into a change program.

Like you said, if you don’t have a good feel for the persons “who am I” story, then chances are, you’re going to sit there and think exactly “Why should I believe your stories”.

Warm regards,
Andrew

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