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How do you accomplish really big audacious goals? Hey, that’s easy – break it into lots of little ones, of course!

Hmmm… it seems to me I’ve mentioned before about the network marketing business I’ve recently gotten into, right? (Sound of groans from the audience.) Well, one key concept to success in our NM business can be nicely summed up by this phrase: it’s not what you do; it’s what you… start.

It simply means that eventual success is built upon your initial actions.

OK class, what that translates to for our particular NM business is two-fold, and can be summed up as follows: first, each Associate finds 10 customers, then signs up 3 Associates and teaches them to do the same. We call this the Power Unit (has a nice ring to it, don’t you think?), and completing it is the gateway to earning residual income from all customers that subsequently sign up in the Associate’s downline (which is all Associates below them in the organization).

As with all NM businesses, it works by duplication, and over time it can add up to quite a large number of Associates and customers in your downline. (Just as a for instance, the group leader we’re under has over 3,100 Associates and well over 10,000 customers in his downline after working the business about 28 months.) So, as each Associate does exactly the same thing, then incredible things can happen!

Anyway, the other day I called a friend of mine in order to invite him to become one of my Associates, only to discover he’d been in the business for about two years already (Ignite has been in business since March of 2005). But here’s the thing – he was no longer actively doing anything at all with it. In fact, the sum total of what he’d done was to sign up one single Associate – and then he stopped. No customers, no more Associates. Done. Finis. End of Story.

About a year and a half passed.

By the time I got around to calling him, he hadn’t even thought about it in quite a while. He had no idea what had developed in his downline, so after we talked, he began to do some checking.

Remember that one Associate he signed up? Well, he made the astonishing discovery that  his downline now consisted of an organization of 214 Associates! Whoa Nellie! Can you believe it? Here my friend was, down in the dumps because he felt he wasn’t accomplishing anything – only to find out a large dynamic organization was being built below him – not because of what he was doing, but because of what he… started!

You want to know the sad part? Because he never completed his Power Unit (10 customers and 3 Associates) he hasn’t qualified to earn the residual income from all the customers those 214 Associates in his downline have signed up! No core team - no income. He’s missing out on hundreds, and eventually thousands of dollars of passive, residual income every single month – just because he got discouraged and quit!

OK, here’s the thing.

You got some goals, perhaps even big, audacious goals you want to achieve? Sometimes, after the thrill of coming up with them starts to wane, you find yourself looking at them and thinking, “Now how am I going to accomplish this thing, anyway?”

Of course the answer is to break it down into smaller, more achievable steps, then focus on accomplishing those instead. That way the big, final goal becomes the inspiration for all the little ones along the way.

Plus, each little goal, when successfully attained, gives you progressively more confidence, making it that much easier to make it to the next step. Consistent, along-the-way encouragement plus a big picture vision will propel you forward far more than just the vision alone, no matter how wonderful it is.

When you get right down to it, success in any endeavor is pretty much built in the same way. Remember that phrase I mentioned at the beginning of this article?

It’s not what you do; it’s what you… start!

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