Yee-Haw, y’all! No, wait… lemme say that again, with feeling: YEEE-HAAAW!
I’d like y’all to give a big round of applause (sound of big round of applause) for all the folks who participated in Blogapalooza! I’m tellin’ ya; it puts a tear in the eye when I see how many folks from all over the world decided to join us for this year’s event.
We also had an amazing cross-section of demographics represented this year. Folks from all over the world, published authors, university professors, home makers, teachers, reporters, high tech – and not-so-high-tech – folks; you name it, we probably had someone representing that group. (NOTE – In case you missed ‘em, a complete list of participants is here, while a list of the army of kick-starters is here.)
But naturally, that’s not the whole story. In fact, I’ve identified at least three very important lessons to be learned from the experience (not that there aren’t more, of course!) Naturally, I’d like to share a few of ‘em with you (which should come as no surprise since that’s, y’know, what I do).
First, a Few Numbers
Although some may not have realized it, this was actually the second Blogapalooza at the Zone (here’s the results of the first one), and statistically, this year’s event was nothing less than a blowout!
The first Blogapalooza had 33 entries. (Note I didn’t say “only” – hey, it was my first time; I was thrilled to get any!) This time there were 128 entries. Not bad, considering I was, well, only goin’ for 100, don’cha think? That’s a 388% increase over last year!
Not only that, but this year I asked a whole herd o’ folks if they’d be willing to help kick it off by sending me their posts early (to “prime the pump”, so to speak). Out of 62 people asked, 31 followed through and contributed their post prior to the kickoff date (Jan. 5), which translates to a 50% response rate – not bad by anyone’s standards! (By the way, no problem if you were asked but couldn’t do it. I promise you’ll not be gettin’ a midnight visit from Guido and the boys for a pep talk or anything. Really.)
OK, now for the payoff. During the course of the last three weeks, there were 1,258 outgoing links to your posts (well, not all to yours… you get my meanin’, right?) Now, divide that number by 128 participants and you get… well, lemme see now… multiply by 3… carry the 7 (hold on, I gotta get my shoes off to calculate this one)… that averages out to 9.828125 links per participant! (I’m tellin’ ya, it’s amazing how accurate you can be when you use all yer fingers and toes, ain’t it?)
Anyhoo, now on to three simple, yet powerful lessons I learned from this year’s experience.
The Power of an Invitation
One of the most interesting things I learned was related to everyone’s favorite topic: social media. The fact is, bein’ sociable is what social media is all about, right? But is it really all that valuable? Is it desirable? Is it kosher?
Well, maybe that last one is for better folks than me to decide… but on the first two, I’d say the answer is a resounding “yes”. As exhibit one, let’s take a look at what happened here.
When you get right down to it, folks contributed an entry to Blogapalooza because, well, I invited ‘em to! (Or someone else asked ‘em to.) That’s pretty much it! No money, no prizes, no book signing offers… well, you get the picture, I think. (Although a book offer does sound kinda nice, doesn’t it? Maybe one day when I’m rich and famous. Or when pigs fly, which is a far more likely occurrence.)
But if you think about it, this event is a great illustration of the (if you’ll pardon the much over-used expression) power of social media: people doin’ somethin’, simply because they were invited to take part. (Oh, sure; I’m greatly simplifying it for the sake of illustration, but I think you get my meanin’.)
Who Do You Trust?
Now, a corollary to the previous lesson is that little word we all love to hate: trust. See, folks also did what I asked because, for whatever reason, they trusted me. I don’t say that in a proud way, mind you; the truth is I’m tremendously honored that so many would do so enought to participate in this event. (Yep; It’s all I can do not to insert a line here about a bridge I’d like to sell you. But I, uh, won’t.)
Anyhoo – I think part of why folks trusted me (at least, for this) is because they believed I would do what I said I’d do: point folks to their websites. And that’s the lesson: do what you say you’re going to do. Hey, it’s a “three-fer”: plain, pithy and powerful.
Guilt Virtue by Association
One of the reasons this event was so much bigger than last year’s was through my association with the fine folks over at HighCallingBlogs network. There are over 300 (and counting) blogs in the network now, and thanks to Marcus Goodyear and Dan Roloff, I was given the opportunity to appeal directly to the membership for help in kicking things off.
What amazed me, though, was how many folks jumped aboard right from the get-go! Now that was gratifying, I’ll tell ya! And it illustrates yet another point: that some folks will trust you based on who you associate with. Because of many of these folks, we had a great start to this year’s project. And because of you fine folks, we topped my goal of 100 posts – by a considerable margin!
Yep; half the battle of getting to know new folks is knowin’ enough about ‘em to know you’d like to associate with ‘em, right? But how do you do that when you don’t know them at all. Well, you can start by looking at who (or is it ‘whom’?) they are associated with. Hey, it’s not a perfect system – and you need to be careful about judging a book by its cover (so to speak) – but at least it’s a place to start.
Kinda begs the question, though: Who do folks associate with you?
So What About YOU?
All right; enough bloviating from yours truly.
What about y’all? What did YOU learn from Blogapalooza this year? Was it worth your time? Did you make any new friends? Was it everything you hoped for? And… what about Mary Lou?
Leave a comment and let us know, why don’cha? As always, we’ll leave the light on for ya.
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