Last weekend I had breakfast with a couple of good friends of mine. (Note: this is NOT a photo of us. But if it were, I’d be the tall one on the left.)
I love it when the three of us get together because you just never know exactly where the conversation will end up. What’s entertaining about these get-togethers is that while we all come from different backgrounds (engineering, marketing & graphic design), we have a way of visualizing things that each of us alone just can’t seem to match. It’s a lot of fun, and a great example of synergy, lemme tell ya!
Anyway, one friend related his recent trip across the pond to merry old England, where he had a somewhat, er, convoluted driving experience. You know what I mean, don’t you? There’s a particular spot you want to get to, but the directions are of necessity lengthy and complex. (Come to think of it, it’s very much like the experience you have when you’re in a hospital visiting a patient – or heaven forbid, you are one. Now stay with me on this one; there’s a reason why I used this example.)
For instance, in my friend’s case the hotel concierge was able to provide a very nice set of detailed driving directions. All very clear and easy to follow, no doubt; probably something along the lines of, “Take the A-40 to the Thames River East exit (I’m making this up – I have no idea what the actual directions would be) and turn left; follow this road to… yada, yada, yada.”
However, those of you in the audience who’ve “been there” (no, not England, silly – I mean you’ve been faced with similar, um, driving challenges) will not be surprised to find that this little excursion didn’t go quite as planned. (Although there were circumstances beyond his control involved.)
The distance wasn’t that far – only about 16 miles or so – and would have taken only a few minutes (except during rush hour, of course!) on most highways here in the States. I say “would have” because in actuality the trip (including various wrong turns, backtracks, a car breakdown and the subsequent repair time) took over 4-1/2 hours!
He summarized the experience quite nicely when he said, “In my entire life I’ve never been more lost!” (The story has a happy ending however; it turned out the wrecker driver grew up not three kilometers from the very spot he was looking for and led him right to it.)
It was ironic, then (which, as you know, means made entirely made of iron), that our other friend sitting at the table happens to work in the field of “wayfinding” – something I would loosely define as the means of discovering how to get from point A to point B, and covers informational, directional and other types of facility signage. (For instance, when a person goes to a hospital and has to visit a specific location within the – usually very large and confusing – complex, how do they find their way around? That’s the kind of customer challenge wayfinding can help solve.)
I found it quite ironic (see above) that the challenge my friend had in England was very similar to the challenges my other friend helps solve every day. And there they were, sitting at the same table!
It’s a great example of how different viewpoints, when applied to a challenge, can sometimes provide solutions that no one viewpoint would have discovered on its own. Not that we came up with a solution, mind you – but we could. (Sponsors, anyone?)
Now, admittedly when the three of us get together, we partake in more than our share of silliness. But the amazing thing is, by the time we leave, usually each of us has gained some new insight into a challenge we face in our own worlds. It never fails.
So (and you knew this was coming, right?) my advice to you is this: find a way to introduce new and different viewpoints into your life. For example, in your feed reader, make sure there are feeds from people who are completely different from you. And make an acquaintance (no, make several acquaintances)Â with someone outside your line of work – heck, outside your world!
You’ll be amazed at how powerful – and full of value – that simple practice can be!