Corporate Blogging vs. Internal Security Issues
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Here’s another blog idea that’s been “cooking” in the file cabinet for a few weeks. (By the way, it’s merely a coincidence that the first part is also based on a post by Shawn at Anecdote. I have been referencing his posts quite a bit lately. I swear, no money changed hands. Yet.)
Turn it Upside Down
From the let’s-hang-the-situation-by-the-pant-legs-and-see-how-much-change-falls-out department, Shawn at Anecdote comes up with a truly great idea regarding the frustration of dealing with security consciousness and project files. Although I’ve read about, but not seen, Roger van Oech’s Creative Whack Pack, I imagine one of the cards must say something along these lines.Not being content to just point out an issue,
Shawn presents a very simple solution to the challenge of handling a project’s security concerns and the resulting tendency to stifle collaboration within an organization.
“This is a common problem in organizations that value security. There is, however, a simple solution. Turn the situation upside down.The policy should be that all information is available to everyone in the organization and if someone wants to restrict its availability they need to seek permission and fill in the relevant forms and gain the appropriate authority. Why don’t we go one step further and require everyone in an organization to publish their information as RSS feeds inside the firewall.”
This is a necessary step on the road to collaboration in the project world. I like the RSS idea, too.
Wouldn’t it be fantastic if everyone on the project team, including the client, knew what everyone was talking about regarding the state of their project? That way, whenever any documents are published, they need only to broadcast the link, not the document itself, potentially saving considerable bandwidth. (If you can sell it, be warned - the IT department may hold a parade in your honor.)Intellectual Property Fear vs. Collaboration
Ironically enough, I just read this morning on the Business Innovation Insider blog a brief interview with Joyce Wycoff, co-founder of the InnovationNetwork and author of two innovation blogs. When asked what she’d like to see regarding innovation in 2007, one of three trends she mentioned addressed this very subject:
“(2) More collaborative innovation between business units and separate companies and less intellectual property fear. Innovation means taking risks; however, it’s the job of the legal folks to reduce risk and therein lies the rub. As they say, you can’t steal second base with your foot firmly planted on first base.”
A Final Solution?If you’ve got the patience, perhaps there is another solution, as posted by randfish on the SEOmoz blog:
“When you think about what a true “blog” means, it’s not about the software or the format, it’s about the voice. The best blogs:
- Are a personal expression of subject matter
- Allow for a two-way conversation
- Build a connection between the readers and the blogger/company/brand
- When you have layers of communication control, you’re essentially shutting out all the things that make blogging valuable or worthwhile.
So what’s the solution?According to my new friend Beth – ‘we’ll just have to wait for them (the people who control corporate communication) to die.’”
OK, I didn’t say it was a great solution, just a solution. I’m sure there are at least a few other things worth trying first…
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