I don’t know about you, but chances are fair to middlin’ at least some folks developed at least one or two false impressions about you (or your business) at some time in your life, right? Hey, it happens. Sometimes folks just flat out misunderstand what you said – or meant – or did – and the lines of communication get all snarled up like a fishing reel that’s gone haywire.

Hey, it’s bad enough when your customers get the wrong impression of you or your business. At least when you have a relationship with your customers, you might (at least, hopefully) get the chance to explain.

But what about when your customers give others the wrong impression? What the heck can you do then?

Bus Driver for Hire

Back when I was a starving student at Texas A&M, for spending money I drove shuttle buses around the campus. I’ll tell ya; that was one great job: flexible hours, good pay, and when you got right down to it, pretty easy work.

Probably the hardest part of the job was navigating through the sometimes narrow streets on campus. Generally speaking, that wasn’t too bad a problem – unless, of course, some bonehead parked their car where it shouldn’t have been. Many’s the time I wished we had a handy, er, dozer blade on the front of the bus. But I digress.

Anyway, one day my supervisor asked some of us if we wanted to earn a little extra income by working on an upcoming Saturday. Naturally we all perked up at that – until, that is, we heard what the job actually was. The task, he told us, was to drive the local Jewish elementary school’s children (about 200 or so of the little darlings) from College Station to downtown Houston. Turns out they had arranged a special showing of the stage version of Fiddler on the Roof for the kids, and the best way to get ‘em all there was using our buses.

Well, let’s see… on the one hand, the mental image of driving to Houston with 50 or so screaming elementary kids on my bus for approximately 3 hours – each way – was, well, a mite daunting. (For those of you familiar with the drive, what would normally take a little more than an hour-and-a-half or so would take at least twice as long for this trip because rules required us to drive no faster than 50 miles per hour.) Still, after due consideration, the lure of that extra spending money convinced four of us to finally throw caution to the winds and say, What the hey!

What’s This Got to Do with Beer?

By now you’re probably wondering just what the heck this image of assorted beer bottles has to do with this story. Hey, I’m glad you asked! The fact is, whenever I remember this particular day, it’s the only thing I can think of.

That’s because, for the entire 3-hour drive from College Station to Houston – and then again for the entire drive back – the kids sang what I consider to be the Worlds Stupidest Song: “99 Bottles of Beer”! Just in case you’ve lived under a rock your entire life and have never heard it (congratulations!), it goes like this:

99 bottles of beer on the wall,

99 bottles of beer –

You take one down,

And pass it around -

98 bottles of beer on the wall!

98 bottles of beer on the wall,

98 bottles of beer –

You take one down,

And pass it around –

97 bottles of beer on the wall!

97 bottles of –

Well, you get the picture, right? No kidding, y’all; they sang the entire stupid song down from 99 bottles to 1 – and then started over again. And again. And… again. I’ll tell ya; by the time we arrived at the Music Hall in downtown Houston, I was sorely tempted to let ‘em out – and then leave ‘em all there! Yeesh!

While the kids were inside watching the show, we four drivers found a coffee shop to hang out in. As I sat there, silently contemplating the trip back (with no small amount of dread), one of the other drivers finally broke the silence and asked, “Did your kids… uh, sing any songs on your bus?”

That was when the awful truth was revealed: it wasn’t just my group, but all of ‘em were singing that stupid song! What gives with that, we wondered. Just what the heck were they teaching those kids at that school, anyway?

Getting the Wrong Idea

After about 3.5 nanoseconds, though, I realized it wasn’t really the school’s fault their elementary-aged kids seem to have a fixation on, well, beer. Hey, kids are kids; they’ll do all kinds of things you won’t expect. Nature of the, er, beasts, if you follow me. And I reflected a moment or two on how easy it was to think of the school as bein’ the problem.

It’s really funny sometimes just what kind of impression your customers give of you, isn’t it? I mean, when you get right down to it, that’s something you really don’t have too much control over. Oh, sure; you can do your best to influence, mitigate, or even try to direct the conversation – but when you get right down to it, they’re pretty much gonna do what they’re gonna do.

If you were the principal of this particular school and just read this story, what would you be thinking along about now?

So the question is, how do you handle it when folks get the wrong idea about your business. Or even worse – what if the wrong impression is all about you?

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This is my entry for this month’s “What I Learned From Children” groupwrite project. Hey, you’re welcome to join us – all you have to do is follow this cute little link and read all about it!

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Tags: beer, bus, children, linkedin, mistake, travel, trip, WILF, wrong impression