Warning Signs: the Ugly Duckling Project

Would you willingly take on a project that had all the signs of being a real pain in the tookus? That’s the question fellow Texan and business blogger Laura Spencer asked not long ago in her post, Should You Accept an “Ugly Duckling” Project?

The questions struck a chord for me (sound of F# major-minor augmented chord) – because I once did exactly that.

You know how, especially during warm summer months – when you see the clouds building, and the breeze freshens up rather suddenly, and off in the distance you can hear the rolling thunder – well, you know pretty soon there’s gonna be a humdinger of a storm, right? Yeah, it was like that.

When my manager and I first heard about this particular project (it was only a potential project at that time), we both recognized immediately there would be serious challenges in store for whoever took it on. If I recall correctly, I think our initial conclusions went something like this: a) it’ll never finish on schedule, b) it’ll go way over budget, c) it’s critical to plant operations (increasing the risk), and what’s more, d) it’s sure to be a high-profile project.

Well as it turned out, a) it didn’t, b) it did, c) it was and d) yes-a-rooni!

The irony (which as you know means made entirely of iron) goes even farther, too. I asked for the project. Yep, sometimes I’m crazy like that.

Now, of Laura’s five reasons to prove your insanity take on an ugly duckling project, that second one, “Your chance to shine” is why I asked for it. I recognized right off it would be an opportunity to manage a “stand out” project. And Bubba, stand out it did!

Warning Signs

Now, it wasn’t a particularly complex project or anything. No new technology, or even anything fancy. At its most basic, it was simply an equipment replacement. But here’s the four main reasons why it was so significant:

Budget – Normally, our particular group managed what’s termed “small projects” – usually up to about $5 million in total installed cost. However, in this case the equipment being replaced was rather expensive, making the estimate at nearly 4 times that amount. Although it was unusual for us to handle one of this size, it said something about the client’s confidence in our capabilities, and we had no intention of letting them down. (In fact, our company handled any-size projects, including multi-billion-dollar ones; it’s just that my particular group focused on these small projects only.)

Schedule – Typically, every project undergoes a scheduling process that first determines its duration, then coordinates a start date with all the other projects going on (usually 60-75 at a time). Sometimes, though, one comes along with a fixed “need date” much earlier than normal, hence the name: “fast track”. Alas, this particular project was not only on the fast track – it was an LGV high-speed express train at that (sound of terrified scream)!

Criticality – One thing that determines the need for a fast track schedule is the criticality of the project. In this case, on a scale of 1 to 10, with 10 being the highest, this one was almost an 11! That usually means the existing equipment is about to fail at any moment. The bad news: if it does, the plant shuts down (resulting in several hundred thousand $$$ per day in lost revenues). Needless to say, they needed the new installation, and they needed it now! (Never mind that it should have been started a year or two earlier. But it’s OK; I’m over it now.)

Scrutiny – We handled so many project at any given time, it was unusual for any specific one to be singled out for special attention. Ordinarily the only ones they discussed in the Manager’s meetings were projects that varied from expectations in some shape or form (exceeded budget by a specified percentage, critical delays, etc.; that sort of thing). But this one had a guaranteed front-row seat at every meeting, thanks to its huge size and compressed schedule. Translation: they were watching it – and me – like a flock of hawks at a groundhog convention!

OK, now you know the score; you’re probably wondering how it worked out, right? Uh, right? (Either that or you’ve already moved on to the next blog in your RSS reader.)

The Best Laid Plans…

Well, as I indicated earlier, things didn’t… quite… go as the client had hoped. Sometimes even the best laid plans aren’t worth, as they say in East Texas, a hill o’ beans. I’m telling ya, we swooshed by their original deadline like the Silver Streak on steroids. And the budget – well, suffice it to say their initial estimates turned out to be several years old by the time we got actual, you know, real world pricing.

What kept the local antacid distribution company in business, though, was the onset of winter (the project was located in a north central U.S. state). The old equipment was in pretty bad shape, with a very real possibility that accumulating ice might cause the existing equipment to collapse.

Hey, we did our best, but unfortunately there wasn’t much we could do to speed things up much; at the time, most contractors were pretty much operating at full capacity already. (You know all that faldera you hear on the news about the economy being so terrible? Not true; just look at production - it’s off the charts!)

As things turned out, though, the key to success wasn’t a matter of managing the project. Hey, we had that part pretty well covered, if I do say so myself. I mean, project management is what we do, you know?

The REAL Challenge

No, the real challenge (and what most contributed to that suave, debonair “silver-haired” look you see in my photo) was managing the client’s expectations.

See, the biggest issue was the ridiculously abbreviated schedule. Everyone on the client’s side seemed to think that just because you could make it work on paper, then hey, it’s a done deal. But as we all know, the real world has a way of jumping up and biting you on the, er, brains, you know?

Believe me, the real world had a lot to say! There were unusually heavy rains, for instance, that literally flooded the entire area for several days. (I’m not kidding; it was so deep, the construction crews threw together an impromptu dock for Noah’s Ark, just in case.)

And, as winter deepened, ice accumulations often hindered foundation work as well as material deliveries. (Our contractors even tried to send a special team to northern Canada to see if they could find a few Inuit looking for work. Just kidding; they couldn’t find a dog sled going in the right direction.)

Then there were financing issues. It takes time to release that much money from most companies’ tight little fists, you know. Several times they had to essentially shut down the project until money could be released for the next stage of construction. Sheesh, if I had been a partaker of alcoholic beverages (gave it up 30 years ago), I’d have been a goner!

But still, no matter how capricious Mother Nature acted, the client still seemed to operate on a “perfect world” scenario. Oh, well; that’s how it goes sometimes.

Amazingly enough (and to everyone’s happy surprise) the old installation did NOT fall down under the weight of ice that winter. Spring arrived, and construction finally finished, leaving only the start-up and certification tasks to be completed. After everything was said and done, the project finally managed to creak its way into operation (around the beginning of Summer).

As for me, I managed to get a kudo or two in my record for having had to manage such a difficult project. Even though we didn’t even come close to hitting the original budget or schedule (because they were so unrealistic – and it was acknowledged by the client), it still got chalked up as a success for me personally.

For example, one of our performance indicators is the Total Dollar Value of all projects managed. In my case, this one project alone pushed my tracking numbers way up there; higher than anyone else’s at the time. So, even though the project had its share of difficulties, I was given high marks just for having this project on my record.

And so it went.

So What About You?

But enough about me; let’s talk about you!

Ever faced this kind of problem challenge experience? Yup; I dare say most of us have. Perhaps it’s inevitable that, sooner or later, we’ll all have to have to learn how to deal with unreasonable expectations from a client. (And for the sake of discussion, client can also be interpreted as: boss, spouse, friend, offspring, pet – hey, fill in as appropriate here.) So here’s today’s questions:

When did you last encounter issues with client expectations? Did you end up praying for a miracle, or was there some specific way you managed them? What’s your favorite technique for managing them? How did it turn out? Any techniques that work better than others? In what circumstances are they best? Got any good tips for us here – and care to share ‘em with the rest of us?

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No Responses to “Warning Signs: the Ugly Duckling Project”

  1. Ulla Hennigon Jul 11th 2008 at 7:50 am

    I don’t know if my experiences are a bit way off what you mean, Robert, but here they are: One of my jobs at work is it to represent the interests of our employees against the interests of my employer (The exact word is “Personalrat”). That means, that sometimes a colleague comes and complains about the way the employer is treating him. Of course he expects me to be on his side, without any limitations. Fact is, that things aren’t that simple. I talk with the employer’s side, get new information. My dear colleague is not the poor victim like he’s telling me. I try to tell him that. I try to tell him that he should behave moderately. He doesn’t understand. There is a meeting with him, somebody from the staff department and me. And that is the situation you described as “ugly duckling project”. Either I try to fulfill the expectations of my colleague, and am considered as slightly round the bend, or I am not fulfilling the expectations of my colleague and therefore considered as not doing my job as somebody who represents the interests of the employees. Pheww!

    Ulla Hennigs last blog post..Off-Topic – What I learned from Transportation

  2. Robert Hruzekon Jul 11th 2008 at 8:02 am

    Phew, indeed, Ulla! Sounds like you’re a sortof Advocate, or maybe Mediator, right? That’s something I’d have a hard time with, I think. Not sure I could be impartial enough. I’d probably tell the employee, “Hey, c’mon – just get to work on time, for once!” Or, tell the employer, “Look, you’ve got to make allowances for things beyond this fellow’s control!” Or something.

    The expression we’d use in English to describe your situation is “you are caught between a rock and a hard place”, meaning there is no easy resolution.

    Great comment, Ulla – thanks!

  3. Karen Swimon Jul 11th 2008 at 12:47 pm

    Robert, what a great example of why we are sometimes called to what appears to be unmanageable. When I worked in Corporate we had a huge prospect that everyone said we could not close. I worked on the deal and probably met with everyone from their janitor to the C team to develop relationships and make the sale. I was there so often and had done so many presentations, that I started grocery shopping with staff members. After 18 months, it closed and was one of the biggest deals we had ever seen. No one wanted it, and no one believed I could do it either but it happened.

    Karen Swims last blog post..Embrace Your Obstacles

  4. Jean Browman--Transforming Stresson Jul 11th 2008 at 2:43 pm

    I never had that problem at work, but years ago when we were living in France for a year my husband wanted me to make plans for a summer trip to northern Norway. He wanted us to fly to Tromso, take a bus to North Cape, take a boat back down the coast, then take a train back to Oslo. Sounds great. The only problem is he wanted me to schedule it without his knowing exactly when we could leave. I spent a lot of time being laughed at by travel agents in Paris (and the Parisians had perfected the art of sneering) before I found an agent who could actually help. My husband eventually picked a date and it was a great trip. And the agent got all of our business from then on, including our trip back to the States the long way, via the Mideast, east Africa, India, etc.

    One of the best things about the experience was I impressed the heck out of my mother-in-law. She still talked about it years afterwards. :)

    Jean Browman–Transforming Stresss last blog post..A Different Path to a Successful Life

  5. Robert Hruzekon Jul 11th 2008 at 8:56 pm

    @Karen – Way to go! Yep; sometimes it takes a vision to see what’s really possible, in spite of the signs. But you were willing to go the extra mile(s), too – and that can make all the difference is success or failure, too.

    Stay tuned – I’ve got a special post coming up that exemplifies your victory… :-)

  6. Robert Hruzekon Jul 11th 2008 at 8:58 pm

    @Jean – Yep; there’s nothing quite as invigorating as planning an extensive trip with no sure dates! We’ve done it too, and I can say it definitely adds that extra spice, that je ne se quois to the experience!

    But wow, the stories you have to tell, later! ;-)

  7. Luke Gedeonon Jul 11th 2008 at 10:51 pm

    I am currently attempting the impossible times three. I am bootstrapping a non-profit with no cash (personally or in the organization). The goal of the organization is to convince the leadership of China that they want to switch to democracy. And, I am trying to learn Chinese in three months. Not just greetings – I need to be fluent.

    The first is just difficult, the other two are impossible. Put the three together and I am guaranteed to fail. I just hope that by trying I will achieve something worth doing.

  8. Robert Hruzekon Jul 12th 2008 at 3:07 pm

    Well, at least nobody can ever accuse you of being afraid of a challenge, Luke! But don’t sell yourself short. History is replete with amazing things accomplished, by just one single person. And I seem to recall the painful memory of just one student in a certain square who began, or at least continued, a change in China’s views a few years back…

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